Alba Manufacturing Launches Multi-phase Project to Support Partners |
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Due to increased growth and product demand, Alba Manufacturing launches phase one of four to support and better communicate with its Partner Network. The Alba Partner Network consists of System Integrators (SIs), Original Equipment Manufacturers (OEMs) and Distributors. Alba Manufacturing designs, engineers and manufactures heavy-duty pallet conveyor systems for multiple industries including food and beverage, automotive, aerospace, warehouse, distribution, chemical, paper, recycling, retail, dairy, materials processing and palletizing/wrapping.
During the last six months, Alba has conducted extensive market research to understand its value and position in the marketplace. As a result, the phase one launch provides enhanced marketing tools such as a newly developed website, social media campaign, custom photography and corporate video to explain the Alba brand and their manufacturing capabilities.
"Globally in 2014, mobile device access exceeded fixed Internet access. As a result, it’s imperative to provide a user-friendly experience and easy access to our products and services," states Tom Inderhees, president of Alba. |
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Besides a cleaner, more contemporary and modern style, the new website is now totally responsive. Responsive web design (RWD) is an approach aimed at crafting sites to provide an optimal viewing experience for users. The intuitive technology provides easy reading and navigation with a minimal amount of resizing, panning, and scrolling – across a wide range of devices (desktop, laptop, tablet and mobile phones).
"If a picture is worth a thousand words, then a video is worth a million," states Mike Kroeger, vice president of Alba Manufacturing. "This is the first of many video clips we will be producing to demonstrate various applications and the benefits of Alba and the Partner Network," adds Kroeger.
The website launch is just one element of Alba’s new brand campaign launched earlier this month. Subsequent phases are expected to launch in Q2/Q3 of this year.
"As a result of our continued growth and product demand, we feel it's imperative to stay up-to-date with mainstream technologies – as it pertains to our Partner Network, their end users, as well as process improvements," adds Inderhees.
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